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  Progress North Texas 2014
 


Input from North Texans Determine Transportation Plans

Public participation is an integral part of the transportation planning process. Inclusive, effective efforts to encourage the exchange of ideas and information among the public, business leaders, elected officials, transportation professionals and other stakeholders help ensure the region’s transportation plans meet the needs of North Texans today and in the future. Collaboration and communication help develop the consensus needed for transportation plans, policies and projects that improve mobility, quality of life and air quality in North Texas. 

To gauge success of communications and outreach efforts and the changing media landscape, staff members periodically survey North Texans about the effectiveness of strategies and preferences. More than 360 people responded to the most recent survey, available in both English and Spanish. Similar surveys were conducted in 2007 and 2009.  

Email continues to be both the most effective and most preferred strategy for staying informed and involved, according to survey respondents. The effectiveness of displays at community events such as Earth Day Texas, Learn 2 Live Green in Plano, Fort Worth Earth Party and more has increased steadily.  Facebook was rated the most popular social media strategy compared to Twitter, Instagram and YouTube, and its popularity has increased since 2009.  

 

FWTAransportation Department uses a variety of strategies to communicate with the public. This graph shows which methods have been rated as most useful in the past three surveys. This information indicates the public relies on both traditional and digital communications for information.
FWTAransportation Department uses a variety of strategies to communicate with the public. This graph shows which methods have been rated as most useful in the past three surveys. This information indicates the public relies on both traditional and digital communications for information. 

 
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Input from North
Texans Determine Transportation Plans

It is not, however, all about new digital strategies. A higher percentage of respondents selected NCTCOG print publications as a preference in 2014 than in 2009.  Public meetings continue to be a way to become involved in transportation planning. Work with local reporters and community presentations also help keep North Texans informed.

Digital content, such as websites and social media, offers additional opportunities to keep up with and participate in the planning process. Video recordings of public meetings and RTC meetings are now posted online, and online advertising complements traditional print advertising for public meetings. 

Together, these tactics and more form an integrated communications and outreach plan focused on helping North Texans understand transportation and air quality in the region and offer opportunities to have input on transportation investments. 

The contents of this report reflect the views of the authors who are responsible for the opinions, findings, and conclusions presented herein. The contents do not necessarily reflect the views or policies of the Federal Highway Administration, the Federal Transit Administration or the Texas Department of Transportation. This document was prepared in cooperation with the Texas Department of Transportation and the U.S. Department of Trasnportation, Federal Highway Administration and Federal Transit Administration.

10/31/2016

9/20/2013HC

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