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PRESS RELEASE

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New campaign highlights how real North Texans use TEXpress Lanes

Drivers use as option to avoid congestion,
see reliability on their commutes

July 17, 2017 (Arlington, Texas) – North Texans will soon see several new videos highlighting how drivers take advantage of TEXpress Lanes to avoid traffic snarls and get to their destinations on time. Along with social media, infographics and resources for community leaders and lawmakers, the videos are part of a multimedia campaign to educate the public about TEXpress Lanes.

The videos feature the testimonies of real North Texans – young professionals, retired people, parents and grandparents – as they drive on TEXpress Lanes and discuss how the lanes give them more reliable commutes and visits to family members.

 

Transportation partners around the region, including the North Texas Tollway Authority and the Texas Department of Transportation, will also spotlight the testimonials and infographics across their social media platforms in an effort to widely distribute information to drivers about this new transportation option.

 

Every driver decides when TEXpress is right for them, and TEXpress Lanes are only added to the most congested highways in North Texas, such as IH 635 or IH 820. Drivers seeking a reliable trip with a predictable travel experience simply pay a toll to access the lanes, which typically offer speeds of 50 mph or greater. TollTag users get a discounted rate, and carpoolers also receive lower rates when they register their trip through the Drive On TEXpress mobile app.

 

The lanes not only improve highway reliability by allowing users to skip the line, but they also lower the stress of commuting. TEXpress Lanes are separated from the general highway lanes to enhance roadway safety and efficiency, and fewer entrance and exit ramps mean merging and weaving are minimized. Electronic signs posted in advance of each ramp make the current toll rate clear to drivers before they access TEXpress Lanes.

 

Drivers who choose to remain in the general lanes benefit from TEXpress as well, since traffic speeds in general lanes have been shown to increase as tolled lanes attract more users.

Regional Transportation Council member and Parker County Judge Mark Riley proposed the campaign and the videos to help educate North Texans about how to use the lanes.

 

“North Texas leaders are working together to meet the transportation needs of our growing region. TEXpress Lanes provide a more reliable way for drivers to get where they need to go. I hope North Texans will take advantage of this new transportation option available to them, whether they’re commuting to work or trying to beat traffic home to pick up their kids.”

 

Learn more about TEXpress Lanes, where they are and how to use them, at www.TEXpressLanes.com.

 

 

 

 

About the North Central Texas Council of Governments:

NCTCOG is a voluntary association of local governments established in 1966 to assist local governments in planning for common needs, cooperating for mutual benefit and coordinating for sound regional development. NCTCOG's purpose is to strengthen both the individual and collective power of local governments and to help them recognize regional opportunities, eliminate unnecessary duplication and make joint decisions.

NCTCOG serves a 16-county region of North Central Texas, which is centered on the two urban centers of Dallas and Fort Worth. Currently, NCTCOG has 238 member governments including
16 counties, 170 cities, 24 school districts and 30 special districts. For more information on the
NCTCOG Transportation Department, visit  www.nctcog.org/trans.

For more news from the NCTCOG Transportation Department, visit www.nctcog.org/trans/outreach/media.

 

 

About the Regional Transportation Council:

The Regional Transportation Council (RTC) of the North Central Texas Council of Governments has served as the Metropolitan Planning Organization (MPO) for regional transportation planning in the Dallas-Fort Worth area since 1974.

The MPO works in cooperation with the region’s transportation providers to address the complex transportation needs of the rapidly growing metropolitan area. The Dallas-Fort Worth metropolitan area includes Collin, Dallas, Denton, Ellis, Hood, Hunt, Johnson, Kaufman, Parker, Rockwall, Tarrant and Wise counties.

The RTC’s 44 members include local elected or appointed officials from the metropolitan area and representatives from each of the area’s transportation providers. More information can be found at  www.nctcog.org/.

 

 

      Contact:


Amanda Wilson (817) 695-9284 awilson@nctcog.org



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7/12/2017  03/17/2009 JS

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